This campaign was designed to help a local furniture brand strengthen its presence within the city and increase both in-store visits and phone inquiries.
They already had a good reputation in their area, but their online visibility was limited. Most people didn’t know the brand existed until they passed by the store. Our aim was to change that, to make the brand visible where people spend most of their time: on Meta and Google.
We planned a 3-month campaign with a total ad spend of around ₹1.35-₹1.65 lakh, focusing on awareness, intent-based targeting, and retargeting, all designed to turn local attention into real in-store visits.
When creating a detailed case study, it’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
We knew we needed to blend storytelling with performance marketing , showing not just products, but lifestyle and design.
Here’s how we structured it:
1.On Meta (Facebook & Instagram):
We ran engaging video and carousel ads to introduce the brand and highlight its best-selling furniture.
We retargeted people who watched the videos, interacted with posts, or visited the website, keeping the brand top of mind.
2.On Google:
We focused on search ads targeting phrases like “furniture store near me” and “buy sofa set in [city name]” to capture ready-to-buy customers.
Display remarketing followed those visitors across sites to reinforce brand recall.
3.Continuous Optimization:
Every week, we monitored results and shifted the budget between Meta and Google based on what was performing best.
We knew we needed to blend storytelling with performance marketing , showing not just products, but lifestyle and design.
Platform
Role
Allocation
3-Month Budget
Monthly Avg
Meta Ads (Facebook & Instagram)
Awareness + Retargeting
~55%
₹75,000 – ₹90,000
₹25,000 – ₹30,000
Google Ads
Local Search + Display Remarketing
~45%
₹60,000 – ₹75,000
₹20,000 – ₹25,000
Total
-
-
₹1.35L – ₹1.65L
₹45k–₹55k /month
We started by building awareness. Short lifestyle clips and carousels showcased the furniture’s finish, comfort, and design, connecting emotionally with the audience.
Once enough people engaged, we moved them into retargeting campaigns where we featured offers and store visits.
Key Focus:
Geo-targeting within a 20 km radius.
Interest-based audiences: homeowners, newlyweds, interior lovers.
Ad formats: carousel, catalog, and 15-second video clips.
Google handled the intent-driven side of things. We captured people searching with purchase intent, those ready to visit or call.
Key Focus:
Search Ads for “furniture shop near me,” “sofa set price,” and other buying keywords.
Display Ads to remarket to past visitors and build frequency.
In just 3 months, the brand saw a visible shift in both awareness and store activity:
Reach: 2 million+ impressions across Meta and Google
Leads & Inquiries: 220+ qualified leads (calls, WhatsApp messages, form fills)
Footfall: Approx. 40% increase in store visits
CPL (Cost per Lead): ₹85–₹110
Estimated ROAS: 2.9x
Top Performer: Carousel ad showing modern living room sets (highest click-through rate and engagement)v
A mix of creative storytelling and precise targeting performs far better than discount-heavy ads.
Retargeting warm audiences brought down lead costs by nearly 30%.
Google’s local intent campaigns worked best for generating actual store visits.
Constant monitoring and reallocation of the budget helped keep results consistent throughout the campaign.
This campaign proved that even with a moderate budget, a furniture brand can create a strong digital footprint, if the strategy is clear and the execution is data-driven.
Within three months, the brand not only saw a rise in in-store footfall but also built a lasting online presence in its city. The plan moving forward is to scale this strategy to nearby cities and introduce video remarketing to strengthen recall even further.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Furniture Brand
Digital Advertising (Meta & Google Ads)
3 Months
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