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How We Helped a Local Dental Clinic Increase Appointments by 65% Through Targeted Meta and Google Ads

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Project overview

When this dental clinic first connected with us, they wanted to reach more patients beyond the ones who found them through word of mouth.
They had skilled doctors, modern facilities, and great reviews from existing patients, but very few people in their city actually knew about them online.

Our goal was simple: to make the clinic easy to find, trustworthy to approach, and visible to anyone searching for reliable dental care nearby.
We focused on building a digital strategy that turned online awareness into real patient appointments through smart Meta and Google campaigns.

This cohesive identity not only enhances brand recognition but also ensures consistency across all platforms, building trust and emotional connection. With an innovative approach, we help your brand stand out, leaving a lasting impression that drives loyalty and growth.

Challenges & constraints

Projects solution

We started by understanding what people actually search for before visiting a dentist, things like “teeth cleaning,” “pain-free root canal,” or “best dental clinic near me.” Then, we built our ad strategy around that intent.

  1. Awareness Campaigns (Meta Ads):
    We launched visually calm, trust-focused ads showcasing the clinic’s environment and services. The aim was to make people feel comfortable reaching out for the first time.

  2. Lead Generation Campaigns (Meta Ads):
    Once people began engaging, we followed up with lead-focused ads that encouraged them to call or book an appointment. These were targeted toward people who had shown prior interest.

  3. Google Search Campaigns:
    On Google, we ran highly targeted search ads for phrases like “dentist near me,” “teeth whitening,” and “dental braces.” These reached people already looking for a solution, making it easier to convert clicks into calls.

  4. Retargeting & Optimization:
    We re-engaged people who had visited the website or interacted with previous ads, showing them testimonials and gentle appointment reminders.
    The campaigns were optimized weekly, we tested new ad creatives, shifted focus toward better-performing keywords, and ensured consistent visibility in the local area.

Results

Within three months, the results were clearly visibl,  both online and at the clinic’s front desk.

  • 65% increase in appointment bookings and inquiries

  • Steady growth in brand searches on Google

  • Noticeable drop in cost per lead as ads became more efficient

  • Stronger brand trust among locals who started recognizing the clinic’s name

Key Takeaway

For local healthcare businesses, growth isn’t just about running ads, it’s about building trust at every touchpoint.

By combining Google’s search intent with Meta’s storytelling approach, we helped this clinic reach the right audience and turn digital visibility into real patient appointments.

When done right, advertising doesn’t just fill calendars, it builds credibility.

Lets address your questions today!

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project Name

Dental Clinic Appointment Growth Campaign

Category

Digital Advertising (Meta & Google Ads)

Duration

3 Months

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