How We Increased Patient Appointments by 80% for an Orthopedic Clinic Using Google, Meta & YouTube Ads

Challenges We Faced :

An orthopedic clinic approached us to increase patient consultations and appointment bookings for treatments related to knee pain, spine care, joint replacements, and post-surgery rehabilitation.

✔️ Target Audience: Age 30+, individuals with chronic pain, post-surgery patients, athletes recovering from injuries, and working professionals experiencing orthopedic issues due to lifestyle factors.

✔️ Ad Platforms Used: Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads

✔️ Primary Goal: Increase appointment bookings

✔️ Total Ad Budget: ₹2,50,000 over 3 months

 The 3-Month Advertising Strategy

We structured the ad spend strategically to test, optimize, and scale based on real-time performance:

📌 Month 1: Testing Different Campaigns & Identifying Best Performers (₹70,000)
📌 Month 2: Scaling the Best-Performing Ads to Maximize Appointments (₹85,000)
📌 Month 3: Retargeting & Increasing Call-Based Appointments (₹95,000)

We ran a mix of Google Search AdsMeta Ads (Facebook & Instagram), and YouTube Ads, consistently optimizing for better results.

We ran targeted campaigns across Google AdsMeta platforms, and YouTube Ads to reach potential patients actively searching for orthopedic services.

Month 1: Testing Different Campaigns & Identifying Best Performers

Ad Spend: ₹70,000
Patient Inquiries: 110
Appointments Booked: 45
Revenue: ₹3,60,000
ROI: ₹2,90,000

CampaignPlatformObjectiveAd SpendInquiriesAppointmentsRevenueOutcome
1. Google Search Ads (Knee Pain, Spine Care, Best Ortho Doctor)Google AdsDirect bookings₹35,0005522₹1,76,000High Performance
2. Facebook & Instagram Video Ads (Doctor Q&A, Patient Testimonials)Meta AdsBuild trust & engagement₹25,0004018₹1,44,000Good Results
3. YouTube Ads (Doctor Introduction, Joint Health Tips)YouTube AdsAwareness & credibility₹10,000155₹40,000Effective for Awareness

📌 Google Search Ads generated the highest direct appointment bookings.                                                                                                                                                  📌 Using Google’s advertising tools, we targeted people searching for orthopedic care within a 20-mile radius.                                                                                      📌 Meta Video Ads performed well, helping build patient trust and inquiries.
📌 YouTube Ads improved credibility but had fewer direct conversions.

👉 Decision: Increase budgets for Google & Meta Ads in Month 2 for better results.

Month 2: Scaling the Best-Performing Ads to Maximize Appointments

Ad Spend: ₹85,000
Patient Inquiries: 170
Appointments Booked: 70
Revenue: ₹5,60,000
ROI: ₹4,75,000

CampaignPlatformObjectiveAd SpendInquiriesAppointmentsRevenueOutcome
1. Google Search Ads (Expanded Keywords & Retargeting)Google AdsDirect bookings₹40,0009035₹2,80,000Top Performer
2. Facebook & Instagram Video Ads (Patient Success Stories & Treatment Benefits)Meta AdsTrust & engagement₹35,0006530₹2,40,000Strong Engagement
3. YouTube Ads (Educational Videos & Patient Q&A)YouTube AdsBranding & credibility₹10,000155₹40,000Maintained Awareness

Why This Worked:

📌 Google Search Ads remained the strongest driver of direct appointments.
📌 Meta Video Ads continued to build trust & generate more inquiries.
📌 YouTube Ads were useful for branding but still had fewer direct conversions.

👉 Decision: In Month 3, we increased ad spend for Google & Meta Ads while keeping YouTube for brand positioning.

Month 3: Retargeting & Increasing Call-Based Appointments

Ad Spend: ₹95,000
Patient Inquiries: 200
Appointments Booked: 85
Revenue: ₹7,00,000
ROI: ₹6,05,000

 
CampaignPlatformObjectiveAd SpendInquiriesAppointmentsRevenueOutcome
1. Google Search Ads (Retargeting & Localized Ad Campaigns)Google AdsDirect conversions₹50,00011045₹3,60,000Highest Appointments
2. Facebook & Instagram Lead Ads (Click-to-Call & WhatsApp for Appointments)Meta AdsDirect bookings₹35,0007535₹2,80,000High Performing Meta Ads
3. YouTube Ads (Maintained Awareness & Authority Positioning)YouTube AdsBranding & trust₹10,000155₹40,000Consistent Awareness

Why This Worked:

📌 Google Search Ads were the #1 source for direct appointment bookings.
📌 Meta Ads with Click-to-Call & WhatsApp increased instant bookings.
📌 YouTube Ads continued to boost credibility.

Final 3-Month Results

MetricTotal Value
Total Ad Spend₹2,50,000
Total Patient Inquiries480
Total Appointments Booked200
Total Revenue₹16,20,000
Total ROI (Revenue – Ad Spend)₹13,70,000

Conclusion & Key Takeaways

Google Search Ads were the strongest driver of patient appointments.
Meta Ads (Facebook & Instagram) performed well for trust-building & lead generation.
YouTube Ads played a key branding role.
Strategic budget increases improved performance each month.

By optimizing our ad strategy over 3 months, we successfully increased patient appointments by 80% with an ROI of ₹13.7 Lakhs!

Want to grow your clinic with Google & Meta Ads? Let’s get started today!