How We Increased Patient Appointments by 80% for an Orthopedic Clinic Using Google, Meta & YouTube Ads
Challenges We Faced :
An orthopedic clinic approached us to increase patient consultations and appointment bookings for treatments related to knee pain, spine care, joint replacements, and post-surgery rehabilitation.
✔️ Target Audience: Age 30+, individuals with chronic pain, post-surgery patients, athletes recovering from injuries, and working professionals experiencing orthopedic issues due to lifestyle factors.
✔️ Ad Platforms Used: Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads
✔️ Primary Goal: Increase appointment bookings
✔️ Total Ad Budget: ₹2,50,000 over 3 months
The 3-Month Advertising Strategy
We structured the ad spend strategically to test, optimize, and scale based on real-time performance:
📌 Month 1: Testing Different Campaigns & Identifying Best Performers (₹70,000)
📌 Month 2: Scaling the Best-Performing Ads to Maximize Appointments (₹85,000)
📌 Month 3: Retargeting & Increasing Call-Based Appointments (₹95,000)
We ran a mix of Google Search Ads, Meta Ads (Facebook & Instagram), and YouTube Ads, consistently optimizing for better results.
We ran targeted campaigns across Google Ads, Meta platforms, and YouTube Ads to reach potential patients actively searching for orthopedic services.
Month 1: Testing Different Campaigns & Identifying Best Performers
✅ Ad Spend: ₹70,000
✅ Patient Inquiries: 110
✅ Appointments Booked: 45
✅ Revenue: ₹3,60,000
✅ ROI: ₹2,90,000
| Campaign | Platform | Objective | Ad Spend | Inquiries | Appointments | Revenue | Outcome |
|---|---|---|---|---|---|---|---|
| 1. Google Search Ads (Knee Pain, Spine Care, Best Ortho Doctor) | Google Ads | Direct bookings | ₹35,000 | 55 | 22 | ₹1,76,000 | ✅ High Performance |
| 2. Facebook & Instagram Video Ads (Doctor Q&A, Patient Testimonials) | Meta Ads | Build trust & engagement | ₹25,000 | 40 | 18 | ₹1,44,000 | ✅ Good Results |
| 3. YouTube Ads (Doctor Introduction, Joint Health Tips) | YouTube Ads | Awareness & credibility | ₹10,000 | 15 | 5 | ₹40,000 | ✅ Effective for Awareness |
📌 Google Search Ads generated the highest direct appointment bookings. 📌 Using Google’s advertising tools, we targeted people searching for orthopedic care within a 20-mile radius. 📌 Meta Video Ads performed well, helping build patient trust and inquiries.
📌 YouTube Ads improved credibility but had fewer direct conversions.
👉 Decision: Increase budgets for Google & Meta Ads in Month 2 for better results.
Month 2: Scaling the Best-Performing Ads to Maximize Appointments
✅ Ad Spend: ₹85,000
✅ Patient Inquiries: 170
✅ Appointments Booked: 70
✅ Revenue: ₹5,60,000
✅ ROI: ₹4,75,000
| Campaign | Platform | Objective | Ad Spend | Inquiries | Appointments | Revenue | Outcome |
|---|---|---|---|---|---|---|---|
| 1. Google Search Ads (Expanded Keywords & Retargeting) | Google Ads | Direct bookings | ₹40,000 | 90 | 35 | ₹2,80,000 | ✅ Top Performer |
| 2. Facebook & Instagram Video Ads (Patient Success Stories & Treatment Benefits) | Meta Ads | Trust & engagement | ₹35,000 | 65 | 30 | ₹2,40,000 | ✅ Strong Engagement |
| 3. YouTube Ads (Educational Videos & Patient Q&A) | YouTube Ads | Branding & credibility | ₹10,000 | 15 | 5 | ₹40,000 | ✅ Maintained Awareness |
Why This Worked:
📌 Google Search Ads remained the strongest driver of direct appointments.
📌 Meta Video Ads continued to build trust & generate more inquiries.
📌 YouTube Ads were useful for branding but still had fewer direct conversions.
👉 Decision: In Month 3, we increased ad spend for Google & Meta Ads while keeping YouTube for brand positioning.
Month 3: Retargeting & Increasing Call-Based Appointments
✅ Ad Spend: ₹95,000
✅ Patient Inquiries: 200
✅ Appointments Booked: 85
✅ Revenue: ₹7,00,000
✅ ROI: ₹6,05,000
| Campaign | Platform | Objective | Ad Spend | Inquiries | Appointments | Revenue | Outcome |
|---|---|---|---|---|---|---|---|
| 1. Google Search Ads (Retargeting & Localized Ad Campaigns) | Google Ads | Direct conversions | ₹50,000 | 110 | 45 | ₹3,60,000 | ✅ Highest Appointments |
| 2. Facebook & Instagram Lead Ads (Click-to-Call & WhatsApp for Appointments) | Meta Ads | Direct bookings | ₹35,000 | 75 | 35 | ₹2,80,000 | ✅ High Performing Meta Ads |
| 3. YouTube Ads (Maintained Awareness & Authority Positioning) | YouTube Ads | Branding & trust | ₹10,000 | 15 | 5 | ₹40,000 | ✅ Consistent Awareness |
Why This Worked:
📌 Google Search Ads were the #1 source for direct appointment bookings.
📌 Meta Ads with Click-to-Call & WhatsApp increased instant bookings.
📌 YouTube Ads continued to boost credibility.
Final 3-Month Results
| Metric | Total Value |
|---|---|
| Total Ad Spend | ₹2,50,000 |
| Total Patient Inquiries | 480 |
| Total Appointments Booked | 200 |
| Total Revenue | ₹16,20,000 |
| Total ROI (Revenue – Ad Spend) | ₹13,70,000 |
Conclusion & Key Takeaways
✅ Google Search Ads were the strongest driver of patient appointments.
✅ Meta Ads (Facebook & Instagram) performed well for trust-building & lead generation.
✅ YouTube Ads played a key branding role.
✅ Strategic budget increases improved performance each month.
By optimizing our ad strategy over 3 months, we successfully increased patient appointments by 80% with an ROI of ₹13.7 Lakhs!
Want to grow your clinic with Google & Meta Ads? Let’s get started today!
