How We Drove ₹30.15 Lakhs in Sales for a Furniture Brand in 3 Months Using Meta Ads
Challenges We Faced :
A premium furniture brand wanted to increase in-store sales through online advertising. The brand had a website, but all purchases happened offline. Our objective was to drive high-intent footfall using Facebook, Instagram, and YouTube Ads.
✔️ Target Audience: Homeowners, interior designers, and premium furniture buyers
✔️ Ad Platforms: Facebook, Instagram & YouTube
✔️ Primary Goal: Increase in-store visits & drive purchases
✔️ Total Ad Budget: ₹1,80,000 over 3 months
The 3-Month Advertising Strategy
We structured the ad spend unevenly to test, scale, and optimize:
📌 Month 1: ₹50,000 (Testing Phase)
📌 Month 2: ₹60,000 (Scaling High Performers)
📌 Month 3: ₹70,000 (Maximizing Conversions)
Each month, we ran 3 ad campaigns, but one underperformed in Month 1. YouTube Ads were initially tested for top-of-funnel awareness. Despite underperforming in Month 1, they were optimized in Month 2 & 3 and became a strong support channel for Meta ads.
Month 1: Initial Testing & Identifying High Performers
✅ Ad Spend: ₹50,000
✅ Store Visits: 160
✅ Sales: 24
✅ Revenue: ₹5,90,000
✅ Profit (30% Margin): ₹1,77,000
✅ ROI: ₹5,40,000
| Campaign | Platform | Objective | Ad Spend | Store Visits | Sales | Revenue | Outcome |
|---|---|---|---|---|---|---|---|
| 1. Video Ads (Reels & Stories) | Instagram & Facebook | Engage & attract buyers | ₹20,000 | 80 | 12 | ₹3,00,000 | ✅ Top Performer |
| 2. Traffic Ads (Click to Website & Store Visit Ads) | Facebook & Instagram | Drive store visits | ₹15,000 | 50 | 10 | ₹2,50,000 | ✅ Performed well |
| 3. YouTube In-Stream Ads | YouTube | Build awareness | ₹15,000 | 30 | 2 | ₹40,000 | ❌ Underperformed |
🔹 Instagram & Facebook Video Ads performed best – Showcasing furniture in real homes built trust.
🔹 Traffic Ads drove in-store visits – Many clicked for directions and came to the store.
🔹 YouTube Ads lacked precise targeting and didn’t drive meaningful engagement in Month 1.
🔹 We decided to optimize YouTube creatives and targeting in Month 2.
Month 2: Scaling What Works & Optimizing YouTube
✅ Ad Spend: ₹60,000
✅ Store Visits: 220
✅ Sales: 38
✅ Revenue: ₹9,60,000
✅ Profit: ₹2,88,000
✅ ROI: ₹9,00,000
| Campaign | Platform | Objective | Ad Spend | Store Visits | Sales | Revenue | Outcome |
|---|---|---|---|---|---|---|---|
| 1. Video Ads (Reels & Stories) | Instagram & Facebook | Engage & Retarget | ₹25,000 | 100 | 20 | ₹5,00,000 | ✅ Scaled further |
| 2. Traffic Ads | Facebook & Instagram | Drive visits | ₹20,000 | 90 | 16 | ₹4,00,000 | ✅ Reliable |
| 3. YouTube Ads (In-Stream & Discovery) | YouTube | Retarget viewers, build trust | ₹15,000 | 30 | 2 | ₹60,000 | ✅ Improved targeting helped boost relevance |
🔹 YouTube began to support mid-funnel conversions, thanks to better audience segmentation & visuals.
🔹 Meta Ads continued to be strong conversion drivers.
Month 3: Maximizing Store Visits & Sales Through Best Performers
✅ Ad Spend: ₹70,000
✅ Store Visits: 280
✅ Sales: 54
✅ Revenue: ₹14,65,000
✅ Profit: ₹4,39,500
✅ ROI: ₹13,95,000
| Campaign | Platform | Objective | Ad Spend | Store Visits | Sales | Revenue | Outcome |
|---|---|---|---|---|---|---|---|
| 1. Video Ads | Facebook & Instagram | Max engagement | ₹30,000 | 140 | 28 | ₹7,50,000 | ✅ Massive scale |
| 2. Traffic Ads | Facebook & Instagram | Drive store visits | ₹25,000 | 110 | 22 | ₹6,15,000 | ✅ Consistent |
| 3. YouTube (Shorts + Retargeting) | YouTube | Reinforce & convert | ₹15,000 | 30 | 4 | ₹1,00,000 | ✅ Strong finish after refinement |
🔹 YouTube became a powerful support channel, especially for retargeting and brand recall.
🔹 Customers exposed to both Meta and YouTube touchpoints showed higher conversion likelihood.
Final 3-Month Results
| Metric | Total |
|---|---|
| Total Ad Spend | ₹1,80,000 |
| Total Store Visits | 660 |
| Total Sales | 116 |
| Total Revenue | ₹30,15,000 |
| Total Profit | ₹9,04,500 |
| ROI (Revenue – Ad Spend) | ₹28,35,000 |
Conclusion
By focusing on high-performing creatives on Meta and refining our approach to YouTube Ads, we delivered:
✅ 660+ in-store visits
✅ ₹30.15 Lakhs in revenue
✅ Over 6.5X ROI
✅ A high-performing omni-channel campaign
Ready to Scale Your Furniture Brand with Meta + YouTube Ads?
Let us craft your high-converting full-funnel strategy.
📩 DM us or book a free strategy session now.
